The media encourages us to buy, buy and buy. We see beautiful ads and feel that the only thing between us and the happiness is a new pair of trainers. In this case, how can you deny yourself this magical pair of shoes?
Don’t get me wrong, I get it and I also feel this way. I need a blue cardigan to match this dress, a gray one to match the other one. And before I notice I end up with 365 cardigans, one for each day of the year. And than buried under a huge pile of clothes I ask myself: Is there any sense in it?
Do you also struggle with it? Do you buy uncountable amounts of cheap stuff to fill in some emotional needs? Do you have thousands of things and still are not able to pair them with each other? Do you feel you waste money and time on these wardrobe related issues, instead of enjoying your life?
If yes, this post is for you.
Let me share my way how to become a conscious consumer, follow sustainable fashion ideas and do not feel you have to give up on anything.
1. INSPIRATION IS A KEY. Every couple of months check the magazines, Pinterest, Tumblr, etc. and create a mood board. Include all the looks you crave. Check your mood board before shopping and what you include in it, is going to be all that you see in stores.
RESULT- a wardrobe full of clothes you crave.
2. GOAL ORIENTED. Every couple of months clean your wardrobe. Try everything on, toss what sucks and note whatever is missing. I keep a list of must-buys on my mobile, so whenever I am in the shop, I can have a look at it.
RESULT- a wardrobe full of things you need.
3. NEED OR DESIRE? I guess it is quite clear. Before buying, ask yourself: Do I need it or desire it?
RESULT- embracing a wardrobe size.
4. THE NEXT DAY RULE. It happens that item is not on my must buy list, but I really-really want it. It is more less like in I want it all song by Queen, THIS ONE. So if this is the case, I anyway leave it overnight in the store. If I still think of it the next day and additionally I am ready to make an effort to go to the shop, probably it is something really precious.
RESULT- a wardrobe free of impulse buys.
5. THE AVERAGE THINGS. I never buy things that I do not fell in love with from the first sight. Doubts in a shop are never a good sign.
Result- a wardrobe that fits you and your style.
6 HIGH QUALITY, NOT LARGE QUANTITY. It saves time and money. Instead of searching and repurchasing piece you like bi-yearly, buy one that lasts for years.
RESULT- a timeless wardrobe.
7. WILL I WEAR IT 30 TIMES? This one is connected with previous one. Before buying any piece (especially a super trendy one), I picture myself wearing it in 2 years time. I know 2 years is far from today, but think money and style. Do you really need a one-time-stands in your closet?
RESULT- decluttered wardrobe.
8. WOULD I BUY IT, IF IT COSTS 4 TIMES MORE? I used to buy clothes only because they were cheap. I thought, that I can give it a try for a couple of euros and in the worst case scenario it is not such a big waste. I don’t do that anymore, cos I ended up with a dozen of unwearable things of bad quality and poor design.
RESULT- junk free wardrobe.
9. 1 IN, 1 OUT. The last one, but not least is the rule I (try to) follow for the last couple of months. Whenever I buy anything new, I (try) get rid of something old. That forces me to make only thought through purchases.
RESULT- a wardrobe that does not expand as a universe and remains withing descent size.
So here are my tips. Let me know if you have any, I would love to try them.
Following sustainable fashion rules, I attach a look set from pieces I got in second hand stores.
(all items purchased in 2nd hand stores)